Job Summary Table of Marketing Assistant

Job Description Summary

Join Carhartt WIP’s London marketing team as an entry-level Marketing Assistant, supporting comprehensive marketing strategies across B2B and B2C channels while gaining invaluable hands-on experience in fashion industry marketing.

🎯 Marketing Assistant Responsibilities

Working directly with the Marketing Manager and Marketing Coordinator in the UK & Ireland team, your responsibilities will include:

• Support the execution of Carhartt WIP’s global marketing plan within the UK/Ireland market, ensuring consistent brand messaging and strategy
• Assist with research, development, and production of both B2B (wholesale) and B2C (consumer) marketing initiatives
• Manage showroom samples for photoshoots, including checking in/out of inventory and coordinating courier deliveries
• Organize and oversee model castings and fittings for marketing campaigns and lookbooks
• Provide social media support for both UK and Ireland platforms, contributing to content planning and engagement strategies
• Assist with retail and wholesale event production, including special product releases, anniversary celebrations, in-store music events, club nights, and artist gifting programs
• Support wholesale customers with various marketing activities such as in-store events, special product launches, anniversary projects, and point-of-sale installations
• Research external advertising opportunities across print and digital channels, including billboards and promotional partnerships
• Create professional reports, presentations, and proposals using KeyNote and other software
• Conduct site visits to Carhartt WIP retail locations, wholesale customer stores, venues, and collaborative partners throughout the UK
• Coordinate seeding and gifting programs to key opinion leaders, musicians, artists, and other creative professionals within the Carhartt WIP community

🌟 Ideal Candidate Profile

As the perfect Marketing Assistant for Carhartt WIP, you should have:

• Basic understanding of marketing principles and strategies
• Strong written and verbal communication skills
• Creative thinking and problem-solving abilities
• Excellent teamwork and collaboration capabilities
• Effective planning and organizational skills
• Commercial awareness and business acumen
• Solid numerical and analytical abilities
• Proficiency in MS Office suite and KeyNote presentation software
• Experience with project planning and scheduling software
• Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Familiarity with social media platforms and associated management tools
• High level of self-organization and ability to multitask efficiently
• Capability to work independently with minimal supervision
• In-depth knowledge and understanding of fashion trends, music, skateboarding, art, and various subcultures

🏢 Company Overview

Carhartt Work In Progress (WIP) began as a European licensee and distributor of the renowned US workwear manufacturer Carhartt in the early 1990s. Since then, the family-owned WIP Trading AG has evolved to develop its own collections inspired by workwear originals while maintaining the authentic heritage of the brand.

Over the past two decades, Carhartt WIP has grown organically alongside its customer base, the cultural movements surrounding the brand, and the dedicated employees who have shaped the company’s identity. The brand maintains a delicate balance between honoring its workwear roots and pushing creative boundaries in contemporary fashion.

💼 Career Growth Opportunities

This entry-level position provides an exceptional foundation for building a career in fashion marketing. As part of the Carhartt WIP team, you’ll gain exposure to multiple facets of marketing in a global fashion brand, from social media management to event coordination and B2B relationship building.

The hands-on nature of this role offers practical experience that complements academic knowledge, making it an ideal stepping stone for recent graduates or current marketing students. As you develop your skills and demonstrate your capabilities, opportunities for advancement within the marketing department or broader organization may become available.

🌈 Company Culture

Carhartt WIP embodies a unique blend of workwear heritage and contemporary cultural influences. The company values innovation while respecting tradition, continuously progressing without losing sight of its origins. Working at Carhartt WIP means immersing yourself in a creative environment that celebrates authenticity and self-expression.

The brand maintains strong connections to various subcultures including music, skateboarding, and art, making it an exciting workplace for individuals passionate about these cultural spheres. Team members are encouraged to bring their unique perspectives and creative insights to contribute to the evolving Carhartt WIP story.

📝 Application Process

While specific application steps aren’t detailed in the job posting, interested candidates should prepare a resume highlighting relevant marketing experience, education, and knowledge of fashion and subcultures. A portfolio demonstrating creative work, social media management, or event coordination experience would be beneficial.

📍 Location Information

This position is based in London, United Kingdom, and appears to require on-site presence. The role involves site visits to various locations throughout the UK, including retail stores, wholesale partners, and event venues.

❓ Additional Information

This position would be ideal for recent marketing graduates or current students looking to break into the fashion industry. The role requires a passion for fashion, culture, and creative industries beyond just marketing knowledge. Candidates should demonstrate genuine interest in the subcultures that influence and surround the Carhartt WIP brand.

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