Job Summary Table of Social Media Journalist

Job Description Summary

Metro.co.uk is seeking a full-time Junior Social Media Journalist to join their London team to help deliver news, features, sport, opinion, and video content to their growing global audience across multiple social media platforms.

Social Media Journalist Responsibilities and Requirements

Responsibilities

• Create engaging and platform-specific social media content for Metro.co.uk
• Transform editorial content into digestible multimedia formats for different social platforms
• Help manage Metro’s social media accounts across all major platforms
• Spot emerging stories online and relay them to the wider team
• Develop new ways to distribute Metro’s journalism to the public
• Create social-first content, particularly for Instagram and Facebook
• Produce social video content, including Instagram Reels and vertical video formats
• Monitor analytics and audience demographics to optimize content performance
• Work in a fast-paced 24/7 news environment with flexibility for occasional unsociable hours

Key Requirements for the Social Media Journalist Role

Metro.co.uk is looking for candidates with a strong foundation in journalism and social media management. As a Junior Social Media Journalist, you’ll need:

• A strong understanding of the fundamentals of journalism, including how stories are sourced, composed, and distributed
• Knowledge of social media, community management, and audience engagement strategies
• Experience creating engaging social posts and managing social accounts
• Familiarity with crafting engaging Instagram and Facebook posts
• Experience with social video and vertical video formats, particularly Instagram Reels
• Ability to create social-first content that resonates with Metro’s audience
• Interest in analytics and audience demographics
• Ability to spot stories online and confidence to communicate them to the wider team
• Experience with content editing tools like Canva
• Some initial experience working in a news/media environment (student journalism acceptable)
• Understanding of the UK Editors’ Code of Practice, media and copyright law

The ideal candidate for this Social Media Journalist position will have some initial experience working with social media in a news environment, either at a student or professional level. You should have a genuine interest in politics, current affairs, showbiz, and sport, which you’re eager to develop further at a national level in a fast-paced newsroom.

Benefits and Perks for Metro.co.uk Social Media Journalist

Working as a Social Media Journalist at Metro.co.uk comes with an attractive benefits package that improves the longer you stay with the company:

• 25 days’ holiday (increasing by 1 day per year up to a total of 30 days)
• Comprehensive pension plan and life cover
• Discounts on online shopping, dining cards, and vouchers
• Access to Employee Assistance Programme
• Onsite gym facilities for convenient workouts
• Subsidized canteen for affordable meals
• Onsite nurse and GP clinics for healthcare convenience
• Additional benefits as you progress in your career

Company Overview: Metro.co.uk Media Powerhouse

Metro is the nation’s most loved and fastest-growing newsbrand in the UK media landscape. Operating under the banner of ‘Free to Read. Free to think’, Metro has achieved the highest weekday circulation of any UK paper and prides itself on being free and impartial in its reporting and content.

The Metro media empire spans multiple platforms, including print, website, social media, emails, Reddit, and WhatsApp. As the fifth most-read newspaper in the United Kingdom, Metro reaches a young and diverse audience exceeding 3.4 million Brits daily. These readers turn to Metro to stay informed, updated, and entertained on current events and trending topics.

Recently, Metro’s website underwent a significant relaunch, focusing on creating a user-friendly, mobile-first experience. The site now offers a wide range of award-winning digital and video content that engages its growing audience base.

Company Culture at Metro.co.uk

Metro.co.uk fosters a creative, dynamic environment where innovation and adaptability are highly valued. The social media team is particularly known for creating engaging social-first content and transforming the company’s industry-leading on-site editorial into digestible multimedia content for various platforms and audiences.

The newsroom operates in a fast-paced, 24/7 environment, requiring flexibility and the ability to adapt quickly to breaking news and emerging stories. Team members are encouraged to develop new content distribution methods and explore creative approaches to engage Metro’s diverse audience.

Career Growth Opportunities for Social Media Journalists

This Junior Social Media Journalist role offers excellent growth opportunities within Metro’s expanding digital media operations. As you develop your skills and contribute to the team’s success, you can progress to more senior positions within the social media team or explore opportunities in other editorial departments.

Metro’s position as one of the UK’s leading newsbrands means you’ll gain valuable experience working with a large audience and diverse content types, building a strong foundation for a successful career in digital journalism and social media management.

Diversity, Equity, Inclusion, and Belonging

Metro.co.uk is committed to increasing diversity and maintaining an inclusive workplace culture. The company welcomes applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

As a Junior Social Media Journalist, you’ll be joining a team that values diverse perspectives and strives to represent the wide range of voices and experiences within British society.

Equal Opportunity Statement

Metro is a Disability Confident Committed employer. If you require any recruitment documentation in other formats or need reasonable adjustments during the recruitment process, please let them know. All such information will be held separately from your recruitment application and will not factor into the selection process.

Remote Work Policy for Social Media Journalist

This Junior Social Media Journalist position is based at Metro’s headquarters in London and requires on-site presence. The nature of the role, which involves close collaboration with the editorial team and responding quickly to breaking news, makes on-site work essential for success in this position.

How to Apply for the Social Media Journalist Role

To apply for this exciting Junior Social Media Journalist position at Metro.co.uk, please click the “Apply” button below to submit your application through LinkedIn.

Remember to highlight your social media management experience, content creation skills, and any previous journalism experience in your application. Make sure to showcase your understanding of social media trends and your ability to create engaging content across multiple platforms.

Application Process

1. Submit your application through LinkedIn
2. If shortlisted, participate in initial interviews
3. Complete relevant assessments or tasks
4. Final interview with the social media team

This is your opportunity to join one of the UK’s fastest-growing media brands and help shape how news is consumed on social media platforms. Apply now to start your career journey with Metro.co.uk!

Social Media Links

LinkedIn

FAQs for Social Media Journalist Applicants

Q: Is previous professional experience required for this role?

A: While some initial experience in a news/media environment is preferred, student journalism experience is also acceptable. The most important qualities are a strong understanding of social media platforms and enthusiasm for creating engaging content.

Q: What career progression opportunities are available?

A: Metro offers excellent progression opportunities within their digital media operations. As you develop your skills, you can advance to more senior positions within the social media team or explore other editorial departments.

Q: What is the work schedule like?

A: This role operates within a 24/7 news environment, requiring flexibility to occasionally work unsociable hours as breaking news demands.

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