Job Summary Table of Digital Content Officer

🎓 Digital Content Officer: Shaping Lancaster University’s Online Presence

Job Description Summary

Lancaster University is seeking a talented Digital Content Officer to join their External Relations team. This role is crucial in driving the digital content strategy to meet the Faculty’s recruitment and reputational needs. The ideal candidate will be a creative storyteller with a keen eye for detail and a passion for higher education marketing.

🚀 Responsibilities

As the Digital Content Officer at Lancaster University, you’ll be at the forefront of shaping the institution’s digital presence. Your role will encompass a wide range of duties, including:

• Developing and maintaining the university website, ensuring top-notch user experience
• Creating compelling course content for subject web pages
• Producing engaging videos and photography to promote departmental content
• Planning and executing advertising campaigns across various digital channels
• Evaluating content performance using data analytics to drive decision-making

Let’s dive deeper into these exciting responsibilities:

🌐 Web Development and Management

Your primary focus will be on the university’s digital face – its website. You’ll be responsible for:

• Creating new pages and updating existing ones
• Ensuring all content meets the highest quality standards
• Collaborating with stakeholders across the Faculty to address their web content needs promptly

This aspect of your role requires a keen eye for design, strong attention to detail, and the ability to translate complex academic information into user-friendly web content.

📝 Content Creation and Curation

As a content expert, you’ll be tasked with:

• Working closely with the Marketing Co-ordinator to develop compelling course content
• Creating written copy that adheres to the University’s house style and exacting standards of accuracy
• Producing videos and photography, either in-house or by managing external suppliers
• Repurposing content for different audiences and channels, including prospective students, parents, teachers, and the wider public

Your creative skills will be put to the test as you craft engaging narratives that showcase the university’s strengths and appeal to diverse audiences.

📊 Digital Marketing and Campaign Management

Your role extends beyond content creation to include:

• Collaborating with media agencies and in-house channels to plan advertising campaigns
• Developing associated creative assets for these campaigns
• Ensuring all marketing materials comply with University standards and relevant legislation (ASA, CMA, GDPR)

This aspect of the job requires a solid understanding of digital marketing principles and the ability to create cohesive, brand-aligned campaigns.

📈 Data Analysis and Innovation

To ensure continuous improvement, you’ll be:

• Regularly evaluating the use of content and digital channels using data analytics
• Driving innovation in content strategy, such as introducing student-generated content
• Using feedback, Google Analytics, and A/B testing to inform decision-making

Your analytical skills will be crucial in understanding audience behavior and optimizing the university’s digital presence.

🌟 Skills and Expertise

To excel in this role, you should possess:

• Exceptional writing and editing skills
• Proficiency in web content management systems
• Experience with video production and photography
• Strong understanding of SEO principles
• Familiarity with data analytics tools, particularly Google Analytics
• Ability to work collaboratively in a fast-paced environment
• Knowledge of higher education marketing (preferred)

🏢 Company Overview

Lancaster University is a prestigious institution known for its world-class research and teaching. As part of the External Relations team, you’ll play a vital role in enhancing the university’s reputation and attracting top talent from around the globe.

💼 Company Culture

At Lancaster University, you’ll be part of a dynamic and innovative team dedicated to excellence in higher education. The university values creativity, collaboration, and continuous learning, providing an environment where you can grow professionally while contributing to the institution’s success.

🌱 Career Growth Opportunities

This role offers excellent opportunities for professional development in the field of digital marketing and higher education communications. You’ll have the chance to:

• Expand your skills in web development, content creation, and digital marketing
• Network with professionals across various academic departments
• Contribute to high-impact projects that shape the university’s future
• Potentially progress to senior marketing roles within the institution

🌈 Diversity, Equity, Inclusion, and Belonging

Lancaster University is committed to fostering a diverse and inclusive community. We believe that a variety of perspectives and experiences enriches our academic environment and contributes to our global outlook.

⚖️ Equal Opportunity Statement

Lancaster University is an equal opportunity employer. We welcome applications from all qualified individuals regardless of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, or veteran status.

🏠 Remote Work Policy

This position is primarily based on-site at Lancaster University. However, the university recognizes the importance of work-life balance and may offer flexible working arrangements where appropriate.

📝 Application Process

1. Review the job description thoroughly
2. Prepare your CV and a compelling cover letter
3. Submit your application through the official Lancaster University job portal
4. If shortlisted, participate in an interview process (potentially including a practical assessment)

⏰ Application Deadline

Please check the official job posting for the most up-to-date application deadline.

🔗 How to Apply

To apply for this exciting opportunity, please visit the Lancaster University job portal and follow the application instructions.

📱 Social Media Links

Connect with Lancaster University: – LinkedIn – Twitter – Facebook

❓ FAQs or Additional Information

For any queries regarding this position or the application process, please contact the HR department at Lancaster University. We look forward to receiving your application and potentially welcoming you to our vibrant academic community!

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