Job Summary Table of Marketing Coordinator

Job Description Summary

Lancaster University is seeking a talented Marketing Coordinator (Copy and Content) to join their Marketing Office in the External Relations division. This role focuses on creating compelling copy and content for student recruitment marketing across various channels.

Responsibilities

• 📝 Develop content plans and schedules for marketing campaigns, utilizing audience segmentation and marketing personas
• 🖋️ Create engaging copy for the University website, particularly the Study at Lancaster section
• 🎨 Craft creative marketing copy for advertising campaigns, social media, and external platforms
• 📚 Support the development of printed marketing materials, including prospectuses and guides
• 📧 Write copy for email communications, tailored to pre- and post-application audiences
• 👥 Gather student testimonials and graduate success stories for marketing purposes
• 📸 Assist with photography and videography projects
• 📊 Support league table submissions compilation and editing
• 🏠 Develop and maintain a house style and tone of voice guide for marketing copy
• 🔍 Conduct research to inform evidence-based content development
• ✅ Ensure marketing copy adheres to CMA and ASA compliance legislation
• 📈 Evaluate content performance and recommend improvements
• 📥 Manage the Marketing Office inbox and direct requests to appropriate team members

Benefits and Perks

• 🏫 Work at a prestigious UK university
• 🌱 Professional development opportunities
• 🤝 Collaborative work environment
• 🎓 Contribute to student recruitment efforts

Company Overview

Lancaster University is a highly-ranked public research university in Lancaster, England. Known for its excellence in teaching and research, the university offers a wide range of undergraduate and postgraduate programs across various disciplines.

Company Culture

At Lancaster University, we foster a culture of innovation, collaboration, and academic excellence. Our Marketing Office plays a crucial role in attracting talented students from around the world, contributing to the university’s diverse and vibrant community.

Career Growth Opportunities

As a Marketing Coordinator at Lancaster University, you’ll have the chance to:

• Enhance your skills in digital marketing and content creation
• Work on high-impact student recruitment campaigns
• Collaborate with professionals across various departments
• Contribute to the growth and success of a leading UK university

Diversity, Equity, Inclusion, and Belonging

Lancaster University is committed to creating an inclusive environment that celebrates diversity and promotes equal opportunities for all. We welcome applications from candidates of all backgrounds and strive to maintain a workplace where everyone feels valued and respected.

Equal Opportunity Statement

Lancaster University is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other protected characteristic. All employment decisions are based on qualifications, merit, and business needs.

Remote Work Policy

This position is based on-site at Lancaster University. However, we recognize the importance of work-life balance and may offer flexible working arrangements when possible, subject to the needs of the role and department.

Application Process

1. Review the job description and ensure you meet the key requirements
2. Prepare your CV and a tailored cover letter
3. Submit your application through the official Lancaster University job portal
4. If shortlisted, participate in the interview process
5. Successful candidates will be contacted for further steps

Application Deadline

Info not available

How to Apply

To apply for this position, please visit the Lancaster University job portal and follow the application instructions provided.

Social Media Links

• Lancaster University LinkedIn
• Lancaster University Twitter
• Lancaster University Facebook

FAQs or Additional Information

Q: Is this role suitable for recent graduates?

A: While specific experience requirements are not mentioned, the role involves a range of responsibilities that may benefit from some prior marketing experience. However, we encourage all qualified candidates to apply.

Q: Will I need to work during the clearing and confirmation period?

A: Yes, this role requires working during the clearing and confirmation period, typically in mid-August around A-level results day. Leave during this period will be restricted.

Q: What skills are most important for this position?

A: Key skills for this role include excellent copywriting abilities, content creation experience, understanding of digital marketing channels, and the ability to work collaboratively in a fast-paced environment.

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