Job Summary Table of Social Media Specialist

Job Description Summary

FANUC Europe Corporation is seeking a passionate and creative Social Media Specialist to join their European Marketing team on a 2-year contract. This role will be responsible for elevating the FANUC brand across digital platforms through engaging content creation, campaign management, and community building in a fast-paced international environment.

Social Media Specialist Responsibilities

• Campaign Development & Implementation 📱: Plan, create, and execute impactful social media campaigns across multiple platforms including LinkedIn, Instagram, Facebook, YouTube, and other relevant channels. Develop content strategies that align with FANUC’s brand voice and business objectives while resonating with target audiences across European markets.

• Content Creation and Management 📝: Collaborate closely with the creative team to produce visually compelling, on-brand content including graphics, videos, and copy tailored for each social media platform. Maintain a consistent posting schedule and ensure all content adheres to brand guidelines while optimizing for engagement and reach.

• Analytics & Reporting 📊: Track, analyze, and report on social media performance metrics across all channels. Utilize data insights to refine strategies, optimize campaigns, and maximize ROI. Present regular performance reports to stakeholders and provide recommendations for continuous improvement based on data-driven decisions.

• Community Engagement and Growth 👥: Build and nurture relationships with FANUC’s audience by responding promptly to comments, messages, and mentions. Foster an engaged online community through interactive content and meaningful conversations. Develop strategies to grow follower base and increase engagement rates across all platforms.

• Influencer Collaboration 🤝: Identify, engage, and manage partnerships with industry influencers who align with FANUC’s brand values and target audience. Develop influencer marketing strategies to amplify campaigns and reach new audiences. Maintain relationships with influencers and measure the effectiveness of collaborations.

• Trend Analysis and Innovation 🔍: Stay informed about emerging social media trends, tools, and best practices to keep FANUC’s digital strategies fresh and competitive. Research competitor social media activities and identify opportunities for differentiation and innovation in the industrial automation space.

• Cross-functional Collaboration 🌐: Work closely with internal teams, local subsidiaries, and external partners to ensure aligned messaging and seamless campaign execution in a multicultural setting. Coordinate with different departments to gather content ideas and ensure social media efforts support broader marketing objectives.

Benefits and Perks

• Work-Life Balance ⚖️: Enjoy FANUC’s commitment to work-life balance, ensuring you have time for both professional and personal development.

• International Environment 🌍: Gain valuable experience working in a dynamic, multicultural team with exposure to European markets.

• Cutting-Edge Technology 💻: Work with the latest technology in industrial automation and contribute to FANUC’s digital innovation.

• Professional Development 📈: Enhance your skills and knowledge in digital marketing while working for a global leader in factory automation.

• Collaborative Culture 👥: Join a supportive team environment that values creativity, innovation, and diverse perspectives.

Company Overview

FANUC Europe Corporation is a leading manufacturer of factory automation equipment, offering cutting-edge solutions in robotics, CNC systems, and ROBOMACHINES. As an innovative company at the forefront of industrial automation, FANUC combines technological excellence with a commitment to quality and customer satisfaction. The company maintains a strong presence across Europe, supporting manufacturers in various industries to enhance productivity and efficiency through automation.

Social Media Specialist Requirements and Qualifications

At FANUC Europe, we’re looking for a Social Media Specialist with a proven track record of success in digital marketing and content creation. The ideal candidate will possess:

• Professional Experience 💼: Minimum of 2 years of experience as a Social Media Specialist or in a similar digital marketing role, preferably in a B2B or industrial context.

• Platform Expertise 📱: Demonstrated expertise in managing business accounts across multiple platforms including LinkedIn, YouTube, Instagram, Facebook, Twitter, and TikTok, with a strong understanding of each platform’s unique features and best practices.

• Technical Skills 🔧: Proficiency with social media management tools (e.g., Brandwatch) and basic design tools (e.g., Adobe Creative Suite). Familiarity with analytics platforms and reporting tools is essential.

• Content Creation 🎨: Strong creative skills with the ability to develop engaging content that resonates with different audiences. Experience in visual storytelling and brand communication is highly valued.

• Influencer Marketing 🤝: Experience in identifying appropriate influencers, initiating collaborations, and managing influencer relationships to enhance brand visibility and credibility.

• Communication Skills 📢: Exceptional English copywriting and editing skills, with the ability to craft compelling narratives that align with FANUC’s brand voice. Additional European language skills are considered a strong advantage.

• Analytical Thinking 📊: Strong analytical mindset with the ability to interpret social media performance data and apply insights to refine strategies and improve outcomes.

• Organizational Skills 📋: Excellent organizational and time-management abilities, with the capacity to handle multiple projects simultaneously in a fast-paced environment.

• Adaptability 🔄: Flexibility to adapt to emerging trends and changing priorities in the digital marketing landscape.

Company Culture

FANUC Europe Corporation fosters an innovative, collaborative, and supportive work environment where employees are encouraged to develop their skills and contribute to the company’s success. With a focus on technical excellence and continuous improvement, FANUC provides opportunities for professional growth and learning. The company values diversity of thought and experience, promoting an inclusive culture where different perspectives are welcomed and respected.

Career Growth Opportunities

Joining FANUC Europe as a Social Media Specialist offers excellent opportunities for professional development in digital marketing and communications. While this position is initially a 2-year contract, it provides valuable experience working with a global leader in industrial automation. The role offers exposure to international markets, cross-functional collaboration, and the chance to develop expertise in B2B social media marketing, potentially leading to future opportunities within FANUC or the broader industrial automation sector.

Diversity, Equity, Inclusion, and Belonging

FANUC Europe Corporation is committed to creating a diverse and inclusive workplace where all employees feel valued and respected. The company recognizes that diversity of thought, background, and experience drives innovation and contributes to better business outcomes. FANUC welcomes applications from candidates of all backgrounds, regardless of gender, ethnicity, age, disability, sexual orientation, or cultural background.

Equal Opportunity Statement

FANUC Europe Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Remote Work Policy

This position is based in Echternach/Contern, Luxembourg, and requires on-site presence. FANUC Europe provides a modern, well-equipped office environment that supports collaboration and productivity.

Application Process

1. Submit your application through the LinkedIn job posting
2. Initial screening by the FANUC Recruiting Team
3. Interview process with the marketing team and potential stakeholders
4. Final selection and offer process

How to Apply

Interested candidates should apply through the LinkedIn job posting. Please include your resume/CV and a brief cover letter highlighting your relevant experience in social media management and digital marketing.

For questions about this opportunity, please contact the FANUC Recruiting Team through the LinkedIn platform.

Social Media Links

Follow FANUC on LinkedIn through their “Inside FANUC” channel to learn more about the company’s passion for industrial automation and technical excellence.

FAQs or Additional Information

Q: What is the duration of the contract?

A: This is a temporary position with a 2-year contract.

Q: What is the requisition number for this position?

A: The requisition number is 387.

Q: Is this a full-time position?

A: Yes, this is a full-time position.

Q: Where will I be working?

A: The position is based in Echternach/Contern, Luxembourg, in an office environment.

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