Job Summary Table of Social Media Marketing

📝 Job Description Summary

The Social Media Marketing Specialist role at insightsoftware focuses on developing and executing comprehensive organic social media strategies across LinkedIn, YouTube, Instagram, and X (Twitter). This position requires a creative marketing professional with strong B2B SaaS experience to manage daily social media operations while driving engagement and brand awareness.

🎯 Key Responsibilities for Social Media Marketing Excellence

Strategic Social Media Marketing Development

• Develop and execute organic social media marketing strategies and campaigns across LinkedIn, YouTube, Instagram, and X (Twitter) aligned with business priorities
• Own and manage the complete organic social calendar with optimized daily posting cadences for maximum platform engagement
• Proactively monitor social platforms to identify engagement opportunities and surface brand mentions in real-time
• Drive monthly performance reporting through comprehensive metrics analysis and actionable insights delivery

Content Creation and Platform Management

• Collaborate with design, brand, and growth teams to develop content concepts tailored to platform trends and audience behavior
• Make ongoing recommendations to improve channel mix, post timing, creative direction, and messaging cadence based on data analytics
• Contribute to employee advocacy efforts by curating timely shareable content and advising on platform-specific best practices
• Ensure all social content reflects brand voice, tone, and standards across all social media marketing channels

Cross-Functional Collaboration and Optimization

• Participate in special projects including piloting new content formats and managing social support for acquisition brand transitions
• Routinely audit social media channels and provide strategic recommendations for optimization
• Collaborate with key stakeholders in marketing, including paid digital, web, SEO, marketing ops, and communications teams
• Independently respond to comments, questions, and relevant conversations in real-time, including occasional weekend coverage

💼 Essential Qualifications for Social Media Marketing Success

Professional Experience Requirements

• Minimum 2+ years of social media marketing experience with baseline understanding of LinkedIn, YouTube, Instagram, and X (Twitter)
• Experience working for a global brand and/or B2B SaaS company strongly preferred
• Bachelor’s degree in Marketing, Communications, Business, or related field required
• Experience with Reddit, TikTok, and other emerging platforms considered a plus

Technical Skills and Expertise

• Strong knowledge of social media marketing trends, platform best practices, and emerging content formats
• Experience with Hootsuite, Sprout Social, or other social media content management platforms
• Excellent writing, editing, presentation, and communication skills for effective social media marketing
• Detail-oriented and highly organized with strong project management capabilities
• Ability to build relationships across the business and collaborate effectively with stakeholders at all levels

🎁 Benefits and Perks

• Competitive compensation package in the financial technology sector
• Opportunity to work with cutting-edge social media marketing tools and platforms
• Professional development opportunities in B2B SaaS social media marketing
• Global team collaboration and networking opportunities
• Additional benefits info not available

🏢 Company Overview

insightsoftware stands as a global provider of comprehensive solutions for the Office of the CFO, transforming how financial teams operate worldwide. The company believes that actionable business strategy begins and ends with accessible financial data. With solutions spanning financial planning and analysis (FP&A), accounting, and operations, insightsoftware empowers leaders to make timely and informed decisions.

At the heart of everything they do, data enables automated processes, delivers trusted insights, boosts predictability, and increases productivity. This social media marketing role offers the opportunity to promote these innovative solutions to a global B2B audience through strategic social media initiatives.

🌟 Company Culture and Work Environment

insightsoftware maintains a high-energy, high-performance global team culture that values collaboration, innovation, and excellence. The company fosters an environment where marketing professionals can thrive while developing cutting-edge social media marketing strategies. Team members enjoy working with diverse, talented colleagues from around the world, contributing to meaningful financial technology solutions.

The culture emphasizes continuous learning, cross-functional collaboration, and professional growth opportunities. Employees are encouraged to take ownership of their projects while working together to achieve common goals in the competitive B2B SaaS landscape.

📈 Career Growth Opportunities in Social Media Marketing

This Social Media Marketing Specialist position offers exceptional career advancement opportunities within the rapidly growing financial technology sector. Professionals can develop expertise in B2B SaaS marketing while gaining experience with global brand management and multi-platform social media marketing strategies.

Career progression paths include senior marketing roles, social media management positions, digital marketing leadership, and specialized B2B SaaS marketing expertise. The company’s global presence provides opportunities for international collaboration and career development across different markets and regions.

Advanced Social Media Marketing Skill Development

The role provides hands-on experience with advanced social media marketing analytics, platform optimization, and strategic campaign development. Professionals gain valuable skills in content creation, audience engagement, and performance measurement that are highly transferable across the marketing industry.

🤝 Diversity, Equity, Inclusion, and Belonging

insightsoftware demonstrates strong commitment to creating an inclusive workplace where all team members can succeed. The company values diverse perspectives and backgrounds, recognizing that varied experiences enhance creativity and innovation in social media marketing and business operations.

The organization actively promotes equal opportunities for professional development, ensuring that all employees have access to career advancement regardless of their background. This commitment extends to recruiting practices, workplace policies, and daily team interactions.

⚖️ Equal Opportunity Statement

insightsoftware is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. The company proudly maintains its status as an equal opportunity workplace, ensuring fair treatment for all employees and candidates.

🏠 Remote Work Policy

Remote work arrangements and policies are info not available. Candidates should inquire about specific remote work options, hybrid arrangements, and location flexibility during the application process. The social media marketing role may involve occasional weekend or off-hours coverage for real-time social media engagement.

📋 Application Process for Social Media Marketing Position

1. Submit Application: Apply through the LinkedIn job posting with your comprehensive resume and portfolio showcasing social media marketing expertise
2. Initial Screening: Participate in initial screening interview discussing your B2B SaaS and social media marketing experience
3. Portfolio Review: Present your social media portfolio and campaign examples demonstrating platform expertise and results
4. Final Interview: Meet with marketing team leadership to discuss strategic vision and cultural fit

⏰ Application Deadline

Application deadline information is not available. Interested candidates should apply promptly to ensure consideration for this exciting social media marketing opportunity.

🚀 How to Apply for This Social Media Marketing Role

Ready to advance your social media marketing career with a global financial technology leader? Apply directly through the LinkedIn job posting link provided above. Ensure your application highlights relevant B2B SaaS experience, social media platform expertise, and measurable results from previous social media marketing campaigns.

Background checks are required for employment with insightsoftware, where permitted by country and state/province regulations.

📱 Social Media Links

• LinkedIn Company Page
• Company Website
• Team Introduction Video

❓ FAQs and Additional Information

Q: Is visa sponsorship available for this Social Media Marketing Specialist position?

A: At this time, insightsoftware cannot offer sponsorship to candidates who are not eligible to work in the country where the position is located.

Q: What social media platforms will I manage?

A: The primary focus includes LinkedIn, YouTube, Instagram, and X (Twitter), with opportunities to work on Reddit, TikTok, and other emerging platforms.

Q: What makes this Social Media Marketing role unique?

A: This position offers the opportunity to work with a global B2B SaaS leader, managing social media marketing strategies that impact financial technology adoption worldwide.

Source: LinkedIn Job Posting

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