Job Summary Table of Sales Assistant

Job Description Summary

JD Sports, the ‘Undisputed King of Trainers’ and leading global sports fashion retailer, is seeking energetic and passionate Sales Assistants to deliver exceptional customer service across their 60+ Australian stores.

Responsibilities

• 🏆 Act as a brand ambassador, consistently demonstrating positivity and professionalism in all customer interactions
• 📚 Develop and maintain comprehensive product knowledge to provide expert assistance to customers seeking the latest sports fashion trends
• 👥 Deliver personalized 1:1 customer service that creates memorable shopping experiences and builds lasting connections to the JD Sports brand
• 💼 Process sales efficiently and address all customer queries with confidence and expertise
• 🎯 Collaborate with the management team to achieve key performance indicators and sales targets
• 🛍️ Support the wider store team with visual merchandising setup, maintaining store cleanliness, and ensuring optimal product presentation
• 📣 Escalate customer complaints appropriately to management for resolution
• 📱 Complete all mandatory training related to products, policies, and procedures to stay current with company standards

Benefits and Perks

• 🌟 Work with premium products from the biggest sports fashion brands in the market
• 📈 Access extensive training and development opportunities to advance your retail career
• 🚀 Potential to progress across various areas of the business including Retail, Support Office, and Distribution Centre roles
• 💰 Attractive staff discount program that extends to friends and family
• 🧠 Employee Assistance Program and dedicated Mental Health champions for wellbeing support
• 👶 One month paid parental leave benefit for full-time employees
• 🤝 Join a dynamic, inclusive culture that values diversity and celebrates individual contributions

Company Overview

JD Sports is a global powerhouse in the sports fashion retail industry, known worldwide as the ‘Undisputed King of Trainers.’ Founded in 1981 in Greater Manchester, UK, the company has experienced remarkable growth through strategic global expansion. With a network of over 3,400 stores worldwide, JD Sports has firmly established itself as the leading global sports fashion retailer that inspires the emerging generation through an engaging connection to Sport, Music, and Fashion culture.

Since launching in the Australian market in 2017, JD Sports has expanded rapidly to over 60 stores across NSW, VIC, QLD, WA, SA, and TAS, with ambitious plans for continued growth. The company’s mission centers on providing unparalleled service and style to all consumers, offering access to the biggest brands and best products while creating memorable experiences that set JD Sports apart from competitors.

Company Culture

The JD Sports culture is distinctive and dynamic—described internally as “a state of mind, an attitude, and way of challenging the norm.” The company ethos rejects conformity in favor of creating its own path and striving for elite status within the sports fashion retail sector. Team members are encouraged to bring energy, focus, and passion to their roles every day.

At JD Sports, the customer experience is paramount. The company cultivates an environment where team members are genuinely enthusiastic about sports fashion and are empowered to share their product knowledge and personal style perspectives with customers. This creates an authentic shopping experience that resonates with the brand’s target audience.

The work atmosphere is fast-paced and ever-changing, offering daily challenges and learning opportunities for those who thrive in dynamic retail environments. JD Sports values team collaboration while recognizing individual contributions that enhance the overall customer experience.

Career Growth Opportunities

JD Sports is committed to nurturing talent and providing clear pathways for career advancement. The company’s global presence and continued expansion create numerous opportunities for career progression both within Australia and potentially internationally.

New Sales Assistants can expect comprehensive onboarding and ongoing training that develops both technical retail skills and product knowledge. This foundation creates opportunities to advance into specialized roles in visual merchandising, inventory management, or customer service leadership.

For those with leadership aspirations, JD Sports offers a structured pathway from Sales Assistant to supervisory positions and eventually store management. High-performing team members may also discover opportunities to transfer their retail expertise to corporate support office roles in marketing, operations, human resources, or supply chain management.

The company’s investment in employee development reflects its belief that today’s Sales Assistants could become tomorrow’s retail leaders, with many current managers having started their careers on the sales floor.

Diversity, Equity, Inclusion, and Belonging

JD Sports values diversity and inclusion, actively championing a culture where everyone feels valued, included, and celebrated. The company recognizes that diverse perspectives enhance creativity, innovation, and customer connection in the sports fashion retail space.

The brand’s commitment to inclusion extends across all aspects of the employee experience, from recruitment practices to advancement opportunities and everyday workplace interactions. JD Sports strives to create an environment where team members can bring their authentic selves to work and contribute to a culture that celebrates individual differences while uniting around shared passion for sports fashion excellence.

Equal Opportunity Statement

JD Sports is an equal opportunity employer committed to creating an inclusive environment for all employees regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or any other characteristic protected by law. All employment decisions are based on qualifications, merit, and business needs.

Remote Work Policy

The Sales Assistant role at JD Sports is entirely on-site, requiring physical presence in store locations to provide face-to-face customer service, manage product displays, and participate in team activities. The nature of retail sales demands in-person interaction with customers and products that cannot be accomplished remotely.

Application Process

1. Submit your application through the provided LinkedIn link or the JD Sports careers website
2. If selected, participate in an initial screening interview to discuss your experience and interest in the role
3. Successful candidates will be invited for an in-store assessment that evaluates customer service skills and sports fashion knowledge
4. Final candidates complete pre-employment checks including reference verification and VEVO check to confirm working rights

Application Deadline

Info not available

How to Apply

Ready to kick-start your career with JD Sports? Apply today by clicking the application link provided in this listing. Please note that by applying for this role, you consent to JD Sports completing a VEVO Check to verify your working rights where required.

Social Media Links

Info not available

FAQs or Additional Information

What makes JD Sports different from other sports retailers?

JD Sports distinguishes itself as the ‘Undisputed King of Trainers’ with unparalleled access to exclusive products and colorways from the world’s biggest sports fashion brands. The company’s unique positioning at the intersection of sport, music, and fashion culture creates a shopping experience that transcends traditional retail, connecting with customers who value authentic style and premium products.

The global scale of JD Sports (3,400+ stores worldwide) combined with its boutique approach to local market adaptation allows the brand to leverage international trends while maintaining relevance to Australian consumers. Since entering the Australian market in 2017, JD Sports has rapidly expanded to over 60 stores by prioritizing exceptional customer experiences delivered by passionate team members who genuinely embody the brand’s values.

For Sales Assistants, this creates an opportunity to build a career with a globally recognized retail leader that continues to expand its footprint and influence in the Australian market. The company’s growth trajectory means joining JD Sports today could open doors to diverse career paths and advancement opportunities as the organization evolves.

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