Job Summary Table of Marketing Research

Job Description Summary

Capital One Canada is seeking a talented Principal Associate for their Marketing Research & Insights team to lead customer research initiatives that drive marketing strategies and business growth in the Canadian market. This role offers the opportunity to unearth consumer insights that directly influence product development and marketing approaches.

Marketing Research Opportunity at Capital One

Are you passionate about uncovering meaningful consumer insights that drive business decisions? Do you have a talent for translating research data into compelling stories that influence strategy? Capital One Canada is currently seeking a skilled Principal Associate, Marketing Research & Insights to join their dynamic marketing team in Toronto.

This exciting role sits at the intersection of customer understanding and business strategy, offering the opportunity to make a significant impact on Capital One’s Canadian operations. The ideal candidate will bring both analytical rigor and creative thinking to help shape the future of one of North America’s leading financial institutions.

Responsibilities of the Marketing Research Position

As a Principal Associate in Marketing Research & Insights, you’ll play a crucial role in helping Capital One understand its customers and prospects more deeply. Your research expertise will directly inform product development and marketing strategies across the organization. Here’s what you’ll be responsible for in this pivotal role:

• Lead comprehensive research initiatives that leverage your expertise in primary and secondary research methodologies to inform product and marketing strategies across Capital One’s Canadian business
• Develop custom research studies and create powerful learning agendas while owning the marketing research and insights roadmap for your area
• Transform complex data into actionable insights wrapped in compelling storytelling to educate and influence peers and leaders across various lines of business
• Monitor and analyze industry trends from internal and external sources, including academic research and published reports, to continuously improve research methods and insights
• Perform data pulls and ad-hoc analyses as needed to support key business decisions and strategic initiatives
• Collaborate with cross-functional teams including Design Research, Data Analytics, and Brand Measurement to triangulate insights and develop a comprehensive understanding of target customers
• Evaluate and implement innovative approaches to uncover meaningful consumer insights that drive business growth
• Manage a substantial research budget with close tracking, reporting, and invoicing responsibilities
• Support company-wide initiatives designed to build greater empathy for current and prospective customers

Marketing Research Skills and Qualifications Required

The Ideal Marketing Research Candidate

Capital One is looking for someone who balances analytical rigor with creative insight. The successful candidate will understand how to translate customer research into actionable marketing and product strategies that drive business results. You should be comfortable working independently while collaborating effectively with multiple teams.

Basic Qualifications

To be considered for this Marketing Research position, you must have:

• A Bachelor’s Degree in market research, marketing, business, sociology, psychology, behavioral economics, or a related field
• At least 4 years of experience in a primary market research role, either on the supplier side or client side
• Proven experience planning and executing both qualitative and quantitative research studies
• Exceptional research skills with an understanding of the balance between scrappy approaches and methodological rigor
• Strong communication and organizational abilities with the capacity to meet tight deadlines

Preferred Qualifications

Candidates who stand out will also demonstrate:

• Demonstrated proficiency in data storytelling and the ability to influence decision-makers
• Experience managing vendor relationships and research partnerships
• Skills in running and facilitating workshops to generate insights and drive action
• Familiarity with analytical tools such as Python, R, SAS, SPSS, SQL, or similar relational database tools
• The ability to plan and lead research studies both remotely and in person
• Experience with unmoderated research using online tools

Benefits and Perks

While specific benefits aren’t detailed in the job posting, Capital One is known for offering competitive compensation packages and a supportive work environment. The company places high value on employee development and work-life balance, making it an attractive workplace for marketing research professionals.

Company Overview

Capital One Canada is a subsidiary of Capital One Financial Corporation, a leading bank holding company specializing in credit cards, auto loans, banking, and savings accounts. The company is committed to bringing ingenuity, simplicity, and humanity to banking. With a focus on leveraging technology and data analytics, Capital One works to create innovative solutions that meet the evolving needs of its customers.

Company Culture

Capital One fosters a collaborative and innovative culture where employees are encouraged to think creatively and challenge the status quo. The company values diversity of thought and experience, believing that varied perspectives lead to better outcomes for customers and the business. Research professionals at Capital One enjoy the opportunity to work with cutting-edge methodologies and technologies while making a meaningful impact on the company’s direction.

Career Growth Opportunities in Marketing Research

Working in Marketing Research & Insights at Capital One offers significant opportunities for professional development and career advancement. The company’s focus on data-driven decision making means that insights professionals play a critical role in shaping business strategy. This position offers exposure to senior leadership and the chance to influence major marketing and product initiatives.

As you develop your expertise at Capital One, you may have opportunities to: – Lead larger and more complex research initiatives – Mentor junior team members – Specialize in specific research methodologies or business areas – Move into adjacent roles in marketing strategy or customer experience

Diversity, Equity, Inclusion, and Belonging

Capital One is committed to creating a diverse and inclusive workplace where everyone feels valued and respected. The company believes that diverse teams lead to more innovative solutions and better business outcomes. Capital One actively works to foster an environment where employees of all backgrounds can thrive and contribute to the company’s success.

Equal Opportunity Statement

Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. They consider all qualified applicants and will meet the needs of those requiring reasonable accommodations. Capital One does not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or any other protected status.

Remote Work Policy

This position appears to be based at Capital One’s Toronto office at 161 Bay Street. The job posting does not specifically mention remote work options, suggesting this may be an on-site role. However, Capital One has embraced flexible working arrangements in many positions, so candidates may wish to discuss specific arrangements during the interview process.

Application Process

While the specific application process isn’t detailed, typically candidates can expect:

1. Submit application through LinkedIn or Capital One’s careers portal
2. Initial screening by recruiting team
3. Skills assessment or case study related to marketing research
4. Multiple rounds of interviews with team members and leadership
5. Final decision and offer process

How to Apply

To apply for this Marketing Research & Insights position at Capital One Canada, click the “Apply” button on the LinkedIn job posting or visit Capital One’s careers website. If you require an accommodation during the application process, contact Capital One Recruiting at 1-800-304-9102 or via email at ARCanada@capitalone.com.

For technical support or questions about Capital One’s recruiting process, please send an email to Careers@capitalone.com.

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