Job Summary Table of Marketing Manager Stanford

Job Description Summary

The Marketing and Advertising Manager at Stanford Live plays a key role in developing, executing, and optimizing comprehensive marketing initiatives designed to promote world-class performing arts programs, ultimately driving audience growth and organizational success.

Responsibilities

📧 Marketing Campaign Development and Execution

• Plan and execute email marketing campaigns that align with communications and brand strategy across channels, supporting ongoing sales campaigns for Stanford Live performances, Stanford Live Arts Festival, and Goldenvoice co-presentations
• Conduct AB testing and audience segmentation to achieve maximum click-throughs and conversion
• Collaborate with the Director of Sales & Marketing on advertising strategy and execution, ensuring campaigns are targeted and effective
• Update Stanford Live website with current event information and promotional content
• Oversee the creation of marketing printed collateral, collaborating with graphic designers, printers, and cross-functional teams

📈 Revenue Management and Analysis

• Manage dynamic pricing and capacity planning for performances to maximize revenue potential, in partnership with the Director of Sales & Marketing
• Conduct competitive benchmarking and evaluate campaign effectiveness
• Gather audience data through surveys and research to support marketing goals and inform sales strategy
• Support budget management by assisting with vendor estimates, invoices, and overall marketing program costs

🤝 Collaboration and Event Support

• Implement marketing plans/programs to meet business objectives, including collaboration with internal stakeholders, vendor partners, and community partners
• Attend Stanford Live events as needed by the marketing department
• Work cross-functionally both within the organization and with community stakeholders to ensure strategic alignment

Benefits and Perks

• 🎓 Freedom to grow: Career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to renowned speakers
• 💖 A caring culture: Superb retirement plans, generous time-off, and family care resources
• 🏃‍♀️ A healthier you: Access to rock climbing wall, hundreds of health or fitness classes at world-class exercise facilities, and excellent health care benefits
• 🏛️ Discovery and fun: Stroll through historic sculptures, trails, and museums
• 🚌 Enviable resources: Free commuter programs, ridesharing incentives, discounts and more

Company Overview

Stanford University is one of the world’s premier academic and research institutions, devoting tremendous intellectual and physical resources toward the betterment of humanity. As a major Silicon Valley employer, Stanford seeks people committed to excellence and to improving our world. In turn, the university is committed to supporting its employees as they develop their careers and enrich their lives.

Company Culture

At Stanford Live and across the university, there’s a culture that values innovation, excellence, and collaboration. Stanford believes its future success will be shaped by the diverse perspectives, unique experiences, and inclusive culture of its community. The work environment encourages cross-functional teamwork, creative problem-solving, and a commitment to making world-class performances accessible to wide audiences.

Career Growth Opportunities

Working at Stanford provides unparalleled career development possibilities. Employees benefit from being part of a prestigious institution with connections to leading professionals in various fields. The university’s commitment to employee development includes opportunities to advance within departments, cross-train in different areas, and access professional development resources that can propel careers forward.

Diversity, Equity, Inclusion, and Belonging

Stanford demonstrates a strong commitment to fostering and supporting an inclusive environment. The university values diverse perspectives and experiences, recognizing that innovation thrives when people from different backgrounds collaborate. Candidates are expected to share this commitment to creating an inclusive workplace where all employees can thrive.

Equal Opportunity Statement

Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Remote Work Policy

This position will be based on the Stanford campus and will be considered hybrid with the expectation to be on-site 2-3 days per week depending on events. In addition, this position will require working some evenings and weekends to support Stanford Live performances and events.

Marketing Manager Skills and Qualifications Needed

To excel in this Stanford marketing position, you should bring:

• Bachelor’s degree and minimum two years of relevant experience, or a combination of education and relevant experience
• Exceptional writing skills (required)
• Familiarity with email marketing tools and software (WordFly, Prospect 2, Hubspot, Spectrix, Tessitura preferred) and best practices
• Detail-oriented approach and ability to work independently to meet deadlines
• Experience managing complex projects with multiple stakeholders
• Knowledge of marketing across channels including digital and print
• Creative problem-solving abilities
• Familiarity with market research and data analysis
• Comfort using Adobe Suite, basic HTML, Canva, and Asana
• Familiarity with the arts is highly preferred

Application Process

Stanford encourages interested candidates to apply even if they don’t meet every single requirement listed. In your cover letter, explain how your experience makes you a good fit for this role. The university recognizes that candidates may have valuable skills and experiences that don’t perfectly align with every listed qualification.

How to Apply

Interested candidates should apply through the Stanford Careers website. The application will require submitting a resume, cover letter, and completing any additional application forms specified in the system.

FAQs or Additional Information

Q: Is this position eligible for visa sponsorship?
A: Please contact Stanford University Human Resources for specific information regarding visa eligibility for this position.

Q: What are the work hours for this position?
A: While this is a standard full-time position, it will require some evening and weekend work to support performances and events.

Q: Do I need prior experience in the arts?
A: While familiarity with the arts is highly preferred, Stanford encourages candidates with strong marketing backgrounds to apply even if their arts experience is limited.

Q: What accommodations are available for applicants with disabilities?
A: Stanford will provide reasonable accommodations to applicants and employees with disabilities. Applicants requiring accommodations should contact Stanford University Human Resources.

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