Job Summary Table of PR Specialist & Events Role

Job Description Summary

A dynamic opportunity for a PR and Events Specialist to join Knix, an award-winning North American intimate apparel brand, to support communications strategy development and implementation across multiple markets.

Responsibilities

PR Strategy & Communications Implementation 📋

• Collaborate with the Senior Manager of PR and partner with PR agencies across North America to execute Knix’s communications plan flawlessly
• Support the development of compelling pitch materials, key messaging documents, and press releases that align with brand voice and objectives
• Coordinate and execute product seeding opportunities with press, partnerships, and influencers to maximize brand visibility
• Work closely with Operations team to ensure seamless and timely execution of all product seeding initiatives
• Build and nurture meaningful relationships with press contacts to secure coverage opportunities
• Evaluate partnership and award opportunities for alignment with brand values and strategic goals
• Handle inbound press and sample requests efficiently, working with PR agencies to fulfill these requests promptly
• Monitor press coverage and competitor activity consistently, preparing comprehensive internal reports for the Knix team
• Provide critical support during crisis management situations, ensuring brand reputation remains protected

Events Management & Execution 🎪

• Assist the Senior PR Manager in developing detailed work-back schedules, communication flows, and budgets for events
• Support vendor outreach and negotiations to secure optimal partnerships for brand events
• Provide hands-on, onsite support during events, coordinating vendors and ensuring flawless execution
• Create thorough event recaps and program post-mortems to analyze results and inform future strategy

Benefits and Perks

• Opportunity to work with one of North America’s fastest-growing intimate apparel brands
• Collaborative team environment with passionate professionals
• Chance to contribute to a purpose-driven and authentic career path
• Involvement in revolutionizing the apparel industry through innovation
• Exposure to both Canadian and US markets through North American communications initiatives

Company Overview

Knix is an award-winning intimate apparel and activewear brand that is revolutionizing intimates for real life. Through innovative products and an engaged community, Knix is empowering people everywhere to be unapologetically free. Launched in 2013, Knix has rapidly become one of the fastest-growing intimate apparel brands in North America and is globally recognized as an innovator within the apparel space. The company reaches over 3 million customers through online stores, Knix retail locations across North America, and channels such as wholesale and Amazon.

Company Culture

At Knix, passion for the brand’s mission is paramount. The team consists of naturally curious and ambitious individuals who believe strongly in empowering customers through innovative products. Employees feel respected and supported in a collaborative environment that values both creativity and data-driven decision making. The culture balances short-term execution with long-term strategic thinking, encouraging team members to stay current with trends while remaining authentic to the brand’s core values.

Career Growth Opportunities

Working at Knix provides exposure to multiple facets of the PR and marketing landscape across North America. Team members have the opportunity to develop expertise in communications strategy, event management, media relations, and crisis communications while working with a rapidly growing brand that’s disrupting the intimates category. The position offers valuable experience working with agencies and direct media contacts in both Canadian and US markets, creating a strong foundation for career advancement in PR and marketing.

Diversity, Equity, Inclusion, and Belonging

Knix celebrates diversity and takes an inclusive and equitable approach, offering the same interview experience to every candidate. As an equal opportunity employer, Knix celebrates everyone and their intersecting identities. The company believes diverse and inclusive teams empower better decisions and inspire innovation to better serve their customers and community.

Equal Opportunity Statement

Knix is committed to providing reasonable accommodations and will work with candidates to meet their needs. If you are a person with a disability and require assistance during the application process, Knix encourages you to reach out. The company welcomes members of all backgrounds and perspectives to apply, creating an inclusive work environment for all.

Remote Work Policy

Info not available

Application Process

Info not available

Application Deadline

Info not available

How to Apply

To apply for this exciting PR Specialist opportunity with Knix, please visit the LinkedIn job posting and follow the application instructions. Be prepared to showcase your PR experience, communication skills, and passion for revolutionizing the apparel industry.

Social Media Links

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Ideal Candidate Profile

Experience & Education 🎓

The ideal candidate for the PR and Events Specialist position at Knix will possess a Bachelor’s degree or higher in Marketing, Communications, or a relevant field, complemented by 2-3 years of experience working either at a PR agency or in-house. This foundation provides the necessary understanding of PR principles and practices essential for success in this role.

Technical Skills & Knowledge 💻

Expertise in industry-standard tools such as Cision and the Microsoft Suite is required, alongside demonstrated experience in influencer relations and brand partnerships. A strong understanding of the media landscape in both Canadian and US markets is essential, as the role requires navigating press opportunities across North America. Previous experience negotiating contracts and agreements will be valuable for managing vendor relationships and partnership opportunities.

Personal Attributes for PR Success ⭐

The successful PR Specialist at Knix will be inherently collaborative, working easily with internal teams and external partners while maintaining focus on both short and long-term strategies. A balanced approach combining creativity with logical problem-solving is crucial, allowing the specialist to develop innovative PR solutions while ensuring practical execution.

The role demands someone who stays current with news, social media trends, and pop culture, bringing fresh perspective to communications strategies. Exceptional time management skills are essential for juggling multiple priorities in Knix’s fast-paced environment, where projects often have concurrent deadlines and moving targets. Above all, the ideal candidate will be proactive, positive, and genuinely inspired by Knix’s mission to empower customers through innovative intimate apparel.

FAQs About This PR Opportunity

What makes this PR role unique?

This position offers the chance to work with an innovative, fast-growing brand that’s disrupting the intimate apparel category across North America. The role combines strategic communications planning with hands-on execution of press relations and events.

What skills will I develop in this position?

Working as the PR and Events Specialist at Knix will strengthen your abilities in communications strategy development, media relations, event management, crisis communications, and cross-functional collaboration within a dynamic retail environment.

How does this role contribute to Knix’s mission?

As PR and Events Specialist, you’ll play a crucial role in amplifying Knix’s message of empowerment and innovation across North America, helping the brand reach new audiences and strengthen relationships with existing customers through strategic communications and engaging events.

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