Job Summary Table of Social Media Manager

Job Description Summary

Lead the social media strategy for CBBC, BBC Bitesize, and Newsround as a Social Media Manager, overseeing a team of 6+ to deliver engaging content for teens and tweens across Instagram, TikTok, and WhatsApp while maximizing engagement and maintaining the BBC’s high standards.

📊 Social Media Leadership Opportunity at BBC Children’s Media

Are you a social media strategist with a passion for creating innovative content for young audiences? The BBC is seeking a dynamic Social Media Manager to lead their digital presence across CBBC, BBC Bitesize, and Newsround platforms. This exciting role offers the opportunity to shape how the UK’s most trusted broadcaster engages with teens and tweens in the digital space.

As the Social Media Manager for children’s media channels, you’ll be at the forefront of crafting engaging digital experiences that both entertain and educate. This position requires someone who can balance creative vision with analytical thinking, delivering content that resonates with young audiences while adhering to the BBC’s world-class standards.

🎯 Key Responsibilities for Social Media Manager

The successful candidate will take ownership of the social media strategy for some of the UK’s most beloved children’s brands. Your primary focus will be creating a cohesive, consistent, and entertaining experience across multiple platforms tailored specifically for teen and tween audiences.

• Team Leadership: Directly manage a team of 6+ Social Media Executives/Coordinators plus apprentices and freelancers, setting clear responsibilities, objectives, and performance standards for daily operations.

• Budget Management: Collaborate with the Head of Social and other stakeholders to allocate budgets for social activities, ensuring campaigns are delivered within financial constraints, agreed timeframes, and quality benchmarks.

• Strategic Innovation: Monitor industry trends and technological developments in social media, maintaining strong professional networks and implementing innovative approaches to keep BBC children’s content at the cutting edge.

• Competitive Analysis: Track competitor activities in the children’s media space, generating ideas for innovation and best practices through consistent performance reporting.

• Editorial Leadership: Serve as the editorial decision-maker for multiple social media accounts, supporting team members and escalating issues to senior stakeholders when necessary.

• Campaign Development: Spearhead creative social campaigns by coordinating with digital production teams, media engagement departments, and external partners to ensure alignment with overall strategies.

• Cross-Departmental Collaboration: Work alongside internal and external social account teams, Marketing, and Communications to synchronize strategies and editorial plans while maximizing audience engagement.

• Performance Analytics: Partner with measurement teams to establish tracking metrics, evaluate audience behavior, and provide data-driven recommendations for future planning and strategy development.

• Compliance Oversight: Ensure all social content adheres to BBC editorial guidelines and brand standards.

💼 Ideal Candidate Profile for Social Media Manager

We’re looking for a highly-motivated and inspirational leader who can demonstrate a proven track record of delivering high-impact social campaigns. The ideal candidate will have:

• Analytical Mindset: Strong ability to interpret data and develop strategic insights for content optimization
• Visionary Leadership: Capacity to set compelling directions and inspire team members to achieve excellence
• Social Media Expertise: Comprehensive knowledge of current platform trends, algorithms, and best practices
• Communication Excellence: Outstanding presentation, networking, and interpersonal skills
• Content Creation Knowledge: Thorough understanding of production processes across multiple social platforms
• Passion for Children’s Media: Genuine enthusiasm for educational content and youth entertainment
• Youth Audience Understanding: Clear comprehension of digital consumption habits among teens and tweens
• Adaptability: Positive attitude toward change and resilience when facing uncertainty

🌟 Benefits and Perks of Working at BBC

When you join the BBC as a Social Media Manager, you’ll enjoy a comprehensive benefits package designed to support both your professional development and personal wellbeing:

• Flexible Working Arrangements: Balance office time in Salford with home working in this hybrid role
• Career Development: Access unrivalled training through the BBC Academy, with numerous opportunities to explore different areas of the organization
• Competitive Salary: £46,000 – £56,000 depending on relevant skills and experience
• Work-Life Balance: Enjoy a flexible 35-hour working week
• Generous Leave: 25 days annual leave with the option to purchase an additional 5 days
• Secure Future: Access to the BBC’s defined pension scheme
• Health Benefits: Discounted dental care, health insurance, and gym memberships

🏢 Company Overview: The BBC’s Mission and Values

The BBC stands as one of the world’s most respected media organizations, with a commitment to inform, educate, and entertain audiences across the UK and globally. As a public service broadcaster, the BBC values creativity, impartiality, and excellence in all its output.

🌈 Diversity and Inclusion at BBC

Diversity matters deeply at the BBC. The organization is committed to creating a working environment where every individual’s unique contribution is valued and respected. The BBC actively seeks to attract the broadest range of talented professionals to contribute to programming and non-production roles alike. A diverse workforce enables the BBC to better respond to and reflect audiences in all their diversity.

The BBC is firmly committed to equality of opportunity and welcomes applications from individuals regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief. Flexible working requests are considered for all roles, unless operational requirements prevent otherwise.

📝 Application Process

The BBC is committed to redeploying employees seeking suitable alternative employment within the organization. Priority consideration will be given to those employees seeking redeployment; their applications will be considered alongside anyone else at risk of redundancy, prior to consideration of external candidates.

When applying, please indicate your flexible working preferences under the dedicated question in the application form. While there’s no obligation to raise this at the application stage, you’re welcome to do so if you wish.

For reasonable adjustments during the interview process, please contact reasonable.adjustments@bbc.co.uk. For general inquiries about the application process, reach out to bbchr@bbc.co.uk.

🚀 Career Growth Opportunities in Digital Media

The digital landscape is constantly evolving, and a role as Social Media Manager at the BBC provides exceptional opportunities for career advancement. You’ll gain valuable experience managing high-profile brands while developing expertise in the specialized field of children’s educational media. This position offers a springboard for future roles in digital strategy, content creation, and leadership across the media sector.

⏰ Application Deadline

This fixed-term contract runs from May 1, 2025, to April 30, 2026. To be considered, please submit your application through the official BBC careers portal or via the LinkedIn job posting.

📱 How to Apply for the Social Media Manager Role

Interested candidates should apply through the official BBC careers website or via the LinkedIn job posting linked above. Be sure to highlight your experience with social media strategy, content creation for youth audiences, and team leadership in your application materials.

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