Job Summary Table of Head of Content Marketing (Maternity Cover)

Job Description Summary

Imperial College London is seeking a Head of Content Marketing (Maternity Cover) to lead the Content Marketing team and develop strategies for promoting the Business School’s degree programs to attract top international students.

Responsibilities

• Develop and lead a multi-channel content marketing strategy to position the Business School’s degree courses competitively and achieve enrollment and diversity targets.
• Oversee the creation, delivery, and evaluation of high-quality marketing content across various formats (articles, blogs, videos, podcasts, digital brochures, etc.) to engage and inspire prospective students.
• Measure, analyze, and report on content marketing performance to inform future campaigns.
• Lead and inspire a team of content marketing and social media professionals, including a Content Marketing Manager and two Content Marketing Officers.
• Ensure content marketing alignment across Marketing, Recruitment, and Admissions (MRA) departments.
• Manage content distribution across various channels (website, social media, email marketing, advertising) in collaboration with respective teams.
• Analyze and report on the return on investment of content marketing activities.
• Plan and produce content for new program launches and relaunches.
• Develop strong relationships with senior stakeholders (Academic Directors, Program Directors, Deans, etc.) across the Business School and College.
• Manage relationships with external suppliers (design agencies, videographers, photographers, PR agencies, etc.) and ensure best value for the College.
• Plan and manage the content marketing budget (approx. £300k).

Benefits and Perks

• Opportunity to work with a renowned educational institution and contribute to its global reputation.
• Collaboration with cross-functional teams and senior stakeholders within the College.
• Exposure to cutting-edge marketing practices and technologies in the higher education sector.
• Potential for professional growth and development within the Marketing, Recruitment, and Admissions (MRA) team.

Company Overview

Imperial College London is a world-leading science-based university dedicated to fostering excellence in research, education, and innovation. The College’s mission is to achieve enduring excellence in research and education for the benefit of society. With a vibrant and diverse community of students and staff from over 140 countries, Imperial is committed to advancing knowledge and addressing global challenges.

Company Culture

Imperial College London fosters a dynamic and inclusive work environment that values collaboration, excellence, innovation, and integrity. The College promotes a culture of continuous learning, professional development, and work-life balance. Employees enjoy a range of benefits and perks, including flexible working arrangements, wellness programs, and opportunities for social and cultural engagement.

Career Growth Opportunities

As a member of the Programmes Marketing & Insights team within the Imperial College Business School, the Head of Content Marketing (Maternity Cover) will have the chance to work closely with experienced professionals and gain valuable insights into the higher education marketing landscape. This role offers opportunities for career advancement within the Marketing, Recruitment, and Admissions (MRA) department or potentially transitioning to other areas within the College.

Diversity, Equity, Inclusion, and Belonging

Imperial College London is committed to creating an inclusive and diverse environment where everyone can thrive. The College values and celebrates different perspectives, backgrounds, and experiences, and actively promotes equality, diversity, and inclusion in all aspects of its operations.

Equal Opportunity Statement

Imperial College London is an equal opportunity employer and is dedicated to providing a fair and inclusive work environment free from discrimination based on age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.

Remote Work Policy

This role is an on-site position based at the South Kensington Campus in London. Remote work arrangements may be considered on a case-by-case basis, subject to operational requirements and line manager approval.

Application Process

1. Review the job description and person specification carefully to ensure you meet the essential requirements.
2. Prepare a comprehensive CV/resume highlighting your relevant experience and achievements.
3. Complete the online application form, including a cover letter explaining your motivation and suitability for the role.

Application Deadline

The application deadline for this position is not specified on the job posting. Interested candidates are encouraged to apply as soon as possible, as applications may be reviewed on a rolling basis.

How to Apply

To apply for the Head of Content Marketing (Maternity Cover) position at Imperial College London, please visit the job posting and follow the instructions provided.

Social Media Links

• LinkedIn
• Twitter
• Facebook
• Instagram

FAQs or Additional Information

Q: What is the duration of the maternity cover position?

A: The job posting does not specify the exact duration of the maternity cover. Typically, such positions are temporary and cover the period of the employee’s maternity leave.

Q: Will relocation assistance be provided?

A: Information about relocation assistance is not provided in the job posting. Candidates may inquire about this during the application process.

Q: Is there flexibility in working hours or the possibility of remote work?

A: The job posting states that this is an on-site position based at the South Kensington Campus in London. Remote work arrangements may be considered on a case-by-case basis, subject to operational requirements and line manager approval. However, the primary location for this role is the College’s campus in London.

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